Svp editor for mac11/12/2023 ![]() ![]() In his new role as an Apple Fellow, Schiller will continue to “lead the App Store and Apple events.” He will also continue to offer “thought partnership and guidance” as an Apple Fellow and will report directly to Apple CEO Tim Cook. Schiller has long served as Apple’s senior vice president of worldwide marketing, but that is a position that will now be occupied by Apple’s Greg Joswiak. Apple announced today that Phil Schiller will transition into a new Apple Fellow role.
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